UnME Jeans Essay Example | Topics and Well Written Essays - 1500 words

UnME Jeans - Essay Example The brand manager of UnME Jeans is faced with complex media in which the traditional media such as television, radio and print advertising have become less effective over the time because of the declining number of audience, increase in the advertising clutter and turning out of the consumers. In this case Foley is set to explore the options provided by Web 2.0 social media and determine ways to better handle advertising and branding objectives. Therefore, the major challenge for Foley is to ignore all the hype made by Web 2.0, and analyze the social media for UnME Jeans by delving into the needs of the consumers and their behaviours underpinning the technologies of Web 2.0. Situation Analysis The case study describes a situation where Margaret Foley, the brand manager of UnME, carries out an investigation with respect to emerging media Web 2.0. The brand manager had been allocating a huge amount of budget in the traditional means of communication and only about $250 towards social media which were not sufficient in the new era of competitive environment to survive, attract and retain the loyal customers. It has been analysed that with a change in the consumer’s demands and mindset, consumers are spending much of their time by staying online rather than watching television. The percentage rate of television viewers has dropped drastically and it had become essential for UnME to implement the new form of media. The fir m did not spend much on online marketing and as a result, the brand manger was not satisfied with the response from the target consumers. In the era of new technologies and various media options, the target customers, the teenagers, prefer visiting online sites and staying online for most of the time. As per a survey, it has been seen that the social media are a highly acceptable form of media. The below figures compare the use of various forms of promotional tools. Figure 1: Media Trends (Source: McGee, 2011) The above figures compare the media trends from 2010 to 2011. It has been seen that the use of social media is predicted to increase by about 63.6% in 2011 year-on-year, as compared to the use of television. As per the Internet World Stats (2012), about 78.3% of the US population uses the Internet, and the amount of time spent rose to 20% and the youngsters tend to spend about 40 hours per week. Change has taken place in the Internet population in US and it was predicted that about 71% of the population would be online in 2010 and it would continue to grow and would reach about 250 milion people in 2014 (European Travel Commission, 2012). The following table shows the future prediction of Internet usage by the consumers in the present and future. Table 1: Internet users (ETC, 2012) With the growth of social media among the customers, the youth sector still dominates the social media market and UnME, which targets the teenagers, is lagging behind in positioning the brands effectively through the use of social media. Teens and young adults showed the greatest penetration. According to eMarketer, out of five Internet users four of them belong to the age group of 12 to 34 (eMarketer, 2011). The figure below shows the trend of social network users, which is estimated to rise each year. Figure 2: Social Network Users (Source: eMarketer, 2011) The

English Essay Example | Topics and Well Written Essays - 750 words - 25

English - Essay Example In this regard, I found out that there are several channels (social media) one can use to learn English, and one of them is the television. The term social media is a term that has been lately on everyone’s lips as it plays a major role on how we speak and write, and on how we interact with other people. It affects our way of speech due to the numerous varieties of social media which we access in our daily life. What then is social media? Social media is termed as a very powerful human interaction tool that does include technologies that facilitate communication among individuals and several organizations. Over the years, it has been widely acknowledged that social media influence us in more ways than we can imagine. It is worth noting that the power of social media can be witnessed both negatively and positively. It is therefore imperative that we place a greater emphasis on harnessing the power of social media with regards to bring positive change to the society and English language. When it comes to social media and TV, Social TV was actually named one of the 10 most important emerging technologies with an element of social media in 2010 by the MIT tech review. Social TV as a general term does cover many areas that include voice integration and chat capabilities, video conferencing as well as TV recommendations. TV is known to be social media as it mines information related to TV programs from social media and integrates the results into TV programs or series (Qualman 19). TV is referred to as social media as it’s able to display and retrieve social media content that displays social discussions on certain TV shows. Social media on TV allows the recent technologies that concentrate on TV programs that are ported to online media resources such as You Tube. However TV plays a positive role in the buildup of an individuals language through news. News channels such as PPC it is very helpful, because the English Essay Example | Topics and Well Written Essays - 500 words - 27 English - Essay Example When the UAE starts its journey as an independent country in 1971, it had a scouts served as the mobile force of 1600 men. Present aspects may clearly distinguish between them. According to Department of Defense (DoD) the US Army has grown to 545,849 within 31th October, 2008. On the other hand amount of UAE troops is too few in comparison with the US Army. â€Å"In 2004 total active troops were estimated at 50,500 personnel: army, 44,000; navy, 2,500; and air force, 4,000. Estimates in 2005 raised the total to 59,000 personnel† (Pike). Mission of US army is to conduct successful battle that must discharge national achievement and retaining dominance through resisting all threats. The mission of the US Army is plotted and composed in the global frame work. As it is said in the organization’s website, â€Å"The Army’s mission is to fight and win our Nation’s wars by providing prompt, sustained land dominance across the full range of military operations and spectrum of conflict in support of combatant commanders† (US. Army). On the other side mission of UAE militaries is to establish proper protection for the Nation against threats and attacks. The UAE Army is orientated to maintain security of the Nation and Peace in the region. Recent issues and history prove that Military Control of USA has depicted over successfully in most cases in different countries especially third world countries and Middle East countries as well Iraq, Afghanistan, etc. till now. But as a faintly penetrated UAE arm force is appearing now growing up keeping friendly relation with US. Though economically getting rich now, UAE, now days, seems is going to receive healthy grounding in military whereas any threat will come. â€Å"On February 4, the Bush administration released its budget request for Fiscal Year 2009, which begins on October 1, 2008. For FY 2009, the White House is seeking $711